Since opening in 2004, Pumba Private Game Reserve has not only focused on being an ecotourism business, but also supporting the surrounding community. As one of the main employers of the Seven Fountains area, Pumba is committed to responsible tourism, conservation, education, community and social upliftment. The initial focus on conservation programs has steadily grown to support projects specifically designed to bring cooperation and support to the entire area.

The Pumba Social Responsibility and Conservation Foundation is funded through generous donations. All funds are directed towards conservation initiatives and projects identified by the local community.